How To Market Viagra

After its release in 1998, Viagra managed to make Pfizer the largest drug making company in the world. The product owes much of its success to the company’s efforts in marketing viagra köpa. Buyviagraonlinenow – In its early days, the anti-impotence drug’s advertisement featured no other than Bob Dole, former Senatorial and Presidential candidate and official spokesperson for Viagra. So you can imagine the credibility the product carried.

Pfizer’s marketing efforts for the product had to change course though, after two strong competitors started coming into the scene-Bayer AG’s vardenafil (carrying the brand name Levitra) and Eli Lilly & Company’s tadalafil (with the brand name Cialis). One of its subsequent advertisements featured a rather mischievous man at his 40’s growing a pair of devil’s horns after walking past a lingerie store. The company pulled the ads back after a letter of warning from the United States Food and Drug Administration went public. The FDA claimed that the advertisement failed to inform the market of risks.

Another subsequent ad appearing in The LA Daily News and The Wall Street Journal featured another man at his 40’s. This time a good-looking one, grinning and carrying taglines saying “What are you doing New Year’s Eve” and “be this Sunday’s MVP.” Again the marketing effort was greeted with serious criticisms, this time even a lawsuit. How to buy Viagra online – The AIDS Healthcare Foundation claimed that the ad encouraged recreational sex on holidays and the subsequent risk of the HIV virus being transmitted. The lawsuit was dismissed.

With the company losing profits to generic competition, an aggressive marketing effort is but inevitable; especially for its top product-the cialis 20mg pris. Pfizer’s latest campaign features a band of men singing to the tune of Elvis Presley’s “Viva Las Vegas.” The men are at their 40’s and 50’s singing out the new theme “Viva Viagra.” This new campaign aims at making erectile dysfunction a less embarrassing disorder. This is after findings showed that only 10 percent of men suffering from impotence are carrying out some measures to treat the problem.

This segment is a hefty portion of Pfizer’s target market-a very promising source of profit.

Pfizer needs an efficient marketing effort for their top product more than ever, with the company facing a decrease in profits amounting to $21 billion annually come year 2011. The company is not only looking into advertising for its solution. Pfizer is also sponsoring research to uncover a new formulation or possibly a new non-prescription version of the anti-impotence drug.

In spite of the criticisms and some seriously harmful implications, Pfizer’s latest campaign is predicted to raise hopes among millions of men suffering from the disease but is too embarrassed to do something about it. Erectile dysfunction is no walk in the park. It ruins not only the self-esteem of the men suffering from the disease but their relationships as well. It goes without saying that the disorder affects women too. Let’s face it; impotence is a silent malady in the society. And it takes a giant like Pfizer to take on the problem.